Alpha Ecology

Alpha Ecology is my Charlie-Munger-inspired lab notebook for markets. I study wide moats, incentive-driven customer structures, and flywheels that compound over time—while being explicit about what businesses (and ecosystems) I won’t touch. Each post timestamps a thesis, scores moat dynamics, sets kill-criteria, and tracks outcomes so the learning compiles—wins and mistakes included.

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Shopify - The E-Commerce Arms Dealer

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